BizTools — Scalable Essentials.
Sales & Marketing. Attract The Right Buyers, Price It Right, Close The Gap.
Pricing calculators, customer journey mapping, positioning worksheets, and customer feedback systems — the demand tools small business owners need when revenue is unpredictable and marketing spend is hard to justify.
All tools below are free to start. Subscription options available for advanced features.
Scored low in Sales & Marketing? This is your starting point.
These tools are organized by what matters most when revenue is unpredictable — from pricing to positioning to the customer journey to follow-up. Not sure where your score stands? → See how the assessment works
BizHealth Recommended — Start Here
These six tools address the most common demand gaps in small businesses. Curated for fit, not for sponsorship.
Pricing & Net Profit Calculator
Price, Margin & Profit
Test a price change before you make it. See exactly how price, volume, and cost move net profit — and how much extra volume a discount actually requires to break even.
✓ Free — No login required
Test My Pricing →Customer Journey Mapping Tool
Journey Stages & Gaps
Map how a buyer actually finds you, decides, buys, and comes back. Find the stage where you are losing them — and the one touchpoint that would fix it.
✓ Free — No login required
Map My Customer Journey →Voice of the Customer System
Customer Feedback Engine
Stop guessing what your customers want. A structured way to collect, score, and act on customer feedback — including the 7-day quickstart and 90-day system.
✓ Free — No login required
Build My VoC System →SWOT Analysis Tool
Positioning & Strategy
Clarify where you genuinely win and where a competitor takes the deal. Build a shareable SWOT that turns into a marketing message instead of a filed-away exercise.
✓ Free — No login required
Run My SWOT →Voice of Customer Checklist
Feedback Capture Points
The specific moments in a small business where customer feedback is cheapest to collect and most useful — and the question to ask at each one.
✓ Free — No login required
Open the Checklist →Innovation & Offer Strategy Tool
New Offers & Differentiation
Pressure-test a new offer, service line, or market before you spend on it. Score each idea on demand, fit, effort, and payback so you launch the right one.
✓ Free — No login required
Plan My Next Offer →Not Sure Where To Start?
Sales & Marketing Tool Finder — Answer Five Questions
Tell us where revenue is leaking and we will point you to the one tool worth starting with, plus what to work through next. No login, no email, nothing saved.
Your Recommendation
Answer the questions on the left and your recommended starting tool will appear here, updating as you go.
More Small Business Sales & Marketing Resources
Supporting playbooks for deeper demand work — local marketing, reviews, referrals, and funnel repair.
Restaurant Marketing Playbook
Local Demand Generation
Local marketing that fills tables: reviews, repeat-visit offers, neighborhood partnerships, and the social cadence a busy operator can actually keep.
✓ Free — No login required
Read the Playbook →Marketing Basics for Home Services
Lead Generation & Reviews
How service businesses win local search, earn reviews that convert, and build a referral engine that keeps the schedule full without paid ads.
✓ Free — No login required
Read the Guide →Marketing Basics for Contractors
Bid Flow & Reputation
Build a steady bid pipeline: which jobs to chase, how to show proof of work, and the follow-up rhythm that turns estimates into signed contracts.
✓ Free — No login required
Read the Guide →Fix the Leaks in Your Sales Funnel
Funnel Diagnostics
Where small business funnels leak — unanswered inquiries, slow quotes, no follow-up — and the low-cost fixes that recover revenue you already earned.
✓ Free — No login required
Read the Guide →More Tools Coming to This Toolbox
We are building pipeline trackers, one-page marketing plans, campaign ROI modeling, and follow-up templates based on the revenue gaps small business owners tell us matter most.
Lead & Pipeline Tracker
A simple pipeline board for owner-led sales: track every inquiry, quote, and follow-up in one place, and see the stage where deals stall before the month ends.
One-Page Marketing Plan Builder
Turn your target audience, message, channels, and offers into a single-page plan you can hand to a team member — built from the whiteboard version owners already use.
Campaign ROI & Spend Planner
Model spend by channel against realistic close rates and average order value, then see the cost per acquired customer before you commit a marketing budget.
Pro feature — subscription required on launch
Follow-Up & Email Sequence Library
Plain-language templates for the follow-ups small businesses skip: quote reminders, post-service check-ins, review requests, and win-back messages.
Small Business Sales & Marketing Tools — Questions We Get
Start with the Pricing & Net Profit Calculator and the Customer Journey Mapping Tool on this page — both are free with no login. Pricing decides whether growth is profitable, and the journey map shows you where buyers drop off. Together they cover the two most common causes of flat revenue in a small business.
Tools Are the Start. Here Is What Comes Next.
Predictable revenue is a system, not a single campaign. Choose the path that fits where you are.
Do It With a Coach
Want a guided walk-through instead of going it alone? BizGuides pairs the right growth playbook with step-by-step coaching for small business owners.
Browse Guides →Get Your Full Revenue Score
The tools here address symptoms. The BizHealth.ai assessment finds the root cause — a comprehensive score across your business, including Sales and Marketing.
Take the Full Assessment →Browse the Full BizTools Toolbox
Every free tool and template we publish, organized by business area — financials, operations, HR, sales, strategy, and technology.
Open the Toolbox →Fixed a Revenue Gap? Re-check Your Business Health.
Re-run your assessment to see if your Sales and Marketing score has improved — and find out which area to tackle next.
Check My Business' Health →The tools on this page are provided for informational and planning purposes only. They do not constitute legal, tax, or financial advice. Pricing, advertising, and consumer marketing rules vary by jurisdiction and industry — consult a qualified professional for guidance specific to your business situation.